This is how it works
Net Promoter or Net Promoter Score (NPS) is a management tool that can be used to measure loyalty of a store or a company’s customer satisfaction. It’s a strong alternative to traditional customer satisfaction research and is proven to be correlated with revenue growth.
NPS has been widely adopted with more than two thirds of Fortune 1000 companies using the metric. The tool aims to measure the loyalty that exists between a brand and a consumer. The brand can be a company, employer or any other entity. The brand is the entity that is asking the questions on the NPS survey. The consumer is the customer, employee, or respondent to an NPS survey.